For the first time in the brand’s 35-year history, Wet n Wild is rolling out a national campaign called “Steal The Look.” Based on the insight that women look to makeup for transformation, empowerment and play, the brand is set to help women lift any look they love—from a high-fashion cover model to a friend down the block—and re-create it for less. “This incredible moment is more than 35 years in the making for Wet n Wild,” said Bill George, president and COO of Markwins International, which...